get more out of your marketing expenses!

get more out of your marketing expenses!

Almost every corporate’s email signature says ‘Do not print if not necessary. Save paper’, but this cannot be followed every time. Universities and organisations need to invest in printing when it comes to reach their target audience in all effective manners. More than half of their business is generated by the traditional marketing techniques such as pitching students with brochures, flyers, pamphlets etc. But from past few years due to the price hike on all resources, universities aren’t willing to spend so much.

In such cases, Hue is the superman. Let us brief you with this superhero who saves up to 50% of your costs.

Hue is a company which delivers quality products for foreign universities’ design, print and distribution needs. Hue has a design team of its own which creates designs according to the compliances provided by you. The next step is to get them printed, for that Hue’s print team which is ISO certified and uses FSC certified papers (link to the blog 1) on your demands, starts the operation. After the printing, you might want to distribute some of the bulk and warehouse the other portion. Well, we have got that segment handled too! With our print houses and storage facilities pan-Asia, the printed bulk starts getting distributed and stored according to your orders.

Now you must be wondering how we save for you. Getting all jobs done from a single vendor rather than getting them done from three different vendors is obviously cheaper. The communication process between different teams also gets better when all the work is being handled by the same organization. Want to learn more, wait, let’s go through this case study.


Traditional way
A university printing in the U.S.A. incurs a cost of $5,534 for printing 5,000 brochures of 32 pages each. Shipping 3 lots of these brochures, 500 in each lot, to India would cost the university roughly $2,532.6 Shipping 3 more lots of these brochures to China would cost the University approximately $2,254.8. And finally, shipping 1 lot each to Vietnam and South Korea would cost $408.6 and $ 296.03 respectively.
The total cost for printing and distribution for the university would come to around $11,026.03


Hue way
With the printing carried out in India, the cost for printing 5,000 brochures of 32 pages each comes to $4,630. Shipping 3 lots of these brochures, 500 in each lot, within India, would cost the university roughly $68.64.Shipping 3 more, similar lots of these brochures to China would cost about $83.2. And once again, shipping one lot each to Vietnam and South Korea would cost $152.13 each. The total cost for printing and distribution for the university would come to around $5,826.1.
The difference in both the ways is quite evident.

Want to learn about this difference in an interesting way, watch this video

So here we explained you how we save up to 50% of your costs. We also save a lot of your time with the help of our super-friendly customer portal, huescape.

It is an interface developed for your and our ease to make the order process clear and simple. Apart from giving your order, it comes with many other great features. We will be describing about huescape in our next blog. Visit this space soon to learn about it.

Share on LinkedInTweet about this on TwitterShare on Facebook