Branding

Branding

Just like each brand has its unique philosophy, values and mission, it also has its own specific personality. A personality conveyed through its design and content. This is the branding that makes a company a brand. The personality of a brand is reflected in every action or product of the company. Branding, in essence, is the voice of the company.

This is a process involving detailed research, assessment and careful planning. Unlike popular conception, it has a stringent set of rules and subsequent rationale to it and it is not subject to the whims and fancy of a designer or content creator.

Brand Mark
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Consider this the face of your brand, a graphic, visual reminder of whatever it may represent. This is a versatile tool to build audience recognition while making a strong statement to embody either a philosophy, mission statement, or quite simply, a way of life.
A strongly constructed Brand Mark conveys the true gist of what the organization or a product embodies. But more than anything, a strong Brand Mark builds an emotional as well as intellectual bond with the audience.
Brand Research
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One of the most essential steps in constructing a brand is the grass root research. This is the most effective way of being able to find out what the end-users need. It takes into consideration all the stakeholders and builds on it so as to communicate with them in the best way possible through the brand.
This is essential so as to effectively occupy the mind-space of an audience with a rapidly shrinking attention span. Hue provides various types of Brand Researches and Brand Audits depending upon the client and their requirements.
Corporate Identity
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The Brand Mark is something that is implemented across all spheres in the company’s functioning starting from its stationary to its office environment. This is called the implementation of the corporate identity.
The idea here is to ensure that both the company stakeholders as well as end-users are exposed to the Brand Mark at all key points of contact. All print as well as digital collateral of a company is a key part of a brand’s corporate identity.
Corporate Styleguide
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The visual branding of a company has a stringent branding protocol that needs to be strongly adhered to. Every location the Brand Mark appears has its own specific guidelines to ensure it isn’t tampered with. This ensures consistency of the brand across all surfaces.
A Corporate Styleguide can be a simple understanding manual for using the logo and colors, to highly comprehensive guidelines for specific brand positioning for specific countries, cultures or languages. Styleguides usually also have a mention on the tone of the content that needs to be maintained to keep the content across all media spheres in line.
Rollout and Management
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It is of grave importance to maintain a consistent look and feel of a brand across all spheres. This requires a detailed implementation, management and percolation of the brand across all the points of contact and important activities.
This is important for accurate brand recognition by the audience for them to establish a relationship with the brand.