Digital Collaterals

Digital Collaterals

Communication that goes out to the end user acts as a face of the company. Each element of the collateral is designed with an eye on how the logo and branding can best be presented but with a keen understanding of what best serves the need of an online client. Digital collateral in today’s day and age plays a very important part in every marketing communication strategy embraced by a company.

Website Designing
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The success of a website is based primarily on its design. The design of the web interface must follow a certain set of rules, standards and guiding principles to ensure that it is visually engaging enough. A good web -page design is crucial so as to effectively communicate what the website is all about.
The Internet is becoming an increasingly interactive world and its audience consequently has shorter attention spans. This makes it imperative to have an aesthetically pleasing design interface which not only communicates your message accurately but is also user friendly and optimized for social media sharing.
These are things that need to be considered during the initial planning of the website when the basic architecture of the site is being agreed upon. A finely planned, intuitive navigation and an easily comprehensible layout for visitors helps in retaining them as well as achieve sales.
The team at Hue, with its vast experience in web design and layout development are uniquely equipped not only to understand your business but portray it in the best light online.
Emailers
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This electronic version of direct marketing may seem a low-brow effort at communicating to an audience, but is undoubtedly one of the most effective marcom tools. Generally sent out to a pre-decided list, it reaches a huge number of people in a very short time and effectively, graphically as well as in terms of words, communicates the pitch. It is also an inexpensive mode of communication and is often used for internal communication, for the launch of new products/schemes, promotion among others.
It is an irreplaceable tool in building clientele and maintaining client relations. This is a tool which can be personalised to great detail and can be used to build anything from a viral marketing campaign to a detailed student follow-up list.
Hue provides for its clients customized mailing options, designed to catch the eye and communicate in detail the message intended.
Animated and Graphic Presentations
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This is one of the latest entrant in the world of marketing communication, albeit one of the most powerful. It is a broad definition of interactive electronic media spanning all platforms such as Internet, smart phones, radio and even television.
Designed to be thought provoking in order to maximize audience retention, presentations convey the message in a fun, informative and fairly detailed fashion. The advent of digital media has opened up marketing communication in a way no other media ever could before. Its reach and impact are as wide as the imagination of its creators.