Print Collaterals

Print Collaterals

Creating a brand is much like creating an idea. Brand creation is always rooted in reality but is oriented firmly towards the brand’s aspirations and ideals. One of the most important part of brand creation is to provide for the brand aesthetically and strategically sound print collateral.

University Brochure
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One of the most important means of communication with your target audience, corporate literature needs to be able to hold the reader’s attention while also conveying a plethora of details. Hue has in its team, experienced content writers who understand the nuances of the language to help the clients communicate in exactly the way they intend to.
Collaterals like reports, brochures and flyers are the physical embodiment of a brand and must reflect this in their content and design. These are the most available tools for the company in the public eye. The products need to relay the message being conveyed and together form a cohesive image of the brand.
Packaging
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Packaging has transcended mere utilitarian limitations and is now an able marketing tool thanks to modern design and print methods. We, at Hue specialize in providing you modern packaging options complete with brilliant designs aimed at giving full justice to your brand.
Packaging plays a very important role and is almost a reflection of the brand. The purpose of packaging is to engage the user and tell them the story of the brand; this builds a deeper relationship between the end-user and the brand.
Branded Environment
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Branding does not end with basic collateral. Offices these days subscribe to wearing their company pride on their sleeve. The philosophy of the brand and the values it embraces often result in interesting ways of communication with the end users. An office space is the environment a company’s assets spend their most time in, and it needs to be thought provoking while staying true to the company’s branding.
Annual Reports
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These reports give information about the company and its performance on an yearly basis. Companies are required by law to prepare and disclose annual reports to stakeholders and the people at the end of the financial year. These need to be both accurately representative as well as well laid out for easy comprehension.
Usually full of information about the company’s financial health and performance graphs of the year past, annual reports hope to give the interested people key information about the company. A good annual report can be crucial to a brand’s public image and needs to be made with great attention to detail. It is a powerful and impactful document that is important to the end user all year round.
Print and Communication
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This provides a valuable point of contact to relay a specific piece of communication. Print communications is one of the most tangible forms of communication between the brand and its end user. A lot can be said with the help of effective print communication and it comes in various different forms, from a simple leaflet to a well-etched brochure.
This form of communication is something that can be held in the hands and perused intimately, this is why it needs to be not only well crafted but also cleanly designed.
Brand Advertising and Campaign Creative
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The biggest factor in making a successful advertising campaign or creative is well planned strategic development of each phase of the creative/campaign. The idea behind the campaign, the attention to detail that goes behind its execution and development all contribute greatly to the success of the campaign.
A well-researched approach to developing the creative helps deliver the results any company needs. A well designed campaign supported by ably researched strategies is an invaluable part of the complete marcom solution.