A new report from Universities UK underlines the positive impact international students have on UK’s economy and society. Similarly, many countries are working hard to emerge as leading destinations for these students through intensified investments and initiatives that portray themselves as being extremely welcoming.
Emerging economies like China and India have become a cradle for recruiting undergraduate, post-graduate and doctoral international students.
They themselves have become crucial hubs for providing cost-effective services to assist universities reach out and guide interested students in making informed decisions to choosing an international university to further their education.
This involves a lot of information that is required to be communicated by these educational institutes to the students. Therefore, it is important for these establishments to make sure that effective communication grab these student’s attention, but at the same time is cost effective to be implemented over a large scale.
At any rate, the annual revenue of $20 billion which is generated through international students is definitely not something that can be ignored. This is why universities across the globe have been steadily moving their marketing focus over to Asian countries, which are a huge market for them. There has been a steady increase in demographic-focused advertisement efforts that offer positive results in the form of students that are willing to choose their establishment for higher education.
This includes partnering up with competent and experienced agents that can aptly represent the universities, and aide students in knowing more about them and the value they offer. Other efforts involved are shipping marketing material such as brochures, pamphlets, and merchandise for students and agents. This forms a large chunk of the marketing expense, precisely what we, at Hue, help reduce.
This might sound surprising, but the fact of the matter is that potential candidates and their parents or guardians are more likely to choose a university over another based on how well they are able to portray to them, the quality of education and extra-curricular activities to the students through these artifacts. Need more reasons to choose print media to market the USP of your university? Here are a few:
- Brand recall is much higher compared to online advertisements because of the phenomenon of banner blindness.
- A huge percentage of people check out a brand’s website only after they are exposed to print media, even when aware of the brand’s existence.
- And lastly, a huge chunk of the adult population (read parents and guardians) preferred a medium of information that felt more “real” as compared to using an electronic device such as a laptop or a smartphone.
The positive impact in the form of surety that physical communication materials have in converting students and their parents to consider enrolling into a particular university are being realized by many education providers. They are in turn getting motivated to target the Asia-Pacific region more voraciously and generate more revenue, given the savings that they are able to make.