16 Jan Printing in 2020: Adapting With Time
If they can touch it, they will believe it!
In a world thoroughly saturated with digital designs and advertisements, print collateral have, not surprisingly, emerged as the dark horse for brands around the world.
While digital media continues to grow, print has managed to hold its own, and research backs it up. 85% of all the consumers interviewed in a survey stated that they would much rather deal with a business that has professionally printed materials. In fact, 9 out of 10 customers who took the interview stated that there will always be a need for print materials.
This information becomes crucial when it is viewed from the perspective of higher education marketing. Collateral printing is one of the biggest expenses for universities around the world. It is heartening to know that in a world rapidly moving towards digital, there is still hope for print. And this hope exists because of the constant evolution of the latest printing technology and the hybridization of print and online media.
Digital Printing on the Rise
Using digital printing services can help save a great deal of time, while ensuring quality. There is no need to make plates and the overall output is of a very high quality. It is this saving of both, time as well as money, which makes digital printing such a wonderful option for brands around the world. There are, however, cases where digital print might not be the most optimal solution, but with changing technologies, even that is changing.
If there is one thing that hasn’t changed on the marketing landscape, that is the importance of events in today’s marketing world. International higher education marketing is an industry where a majority of conversions happen during live interactions. Events form the cornerstone of the marketing strategy for universities, colleges and education institutions around the world. In fact, research states that most successful businesses are spending 1.7 times their average marketing budget on live events.
Look at your pen-stand, how many of the pens are giveaways from events? Quite a few, possibly! Merchandise printing is one of the best ways that you can ensure that your brand is viewed positively. The best part here is that the quality of merchandise and printing automatically become a barometer of the quality of your brand. This makes it imperative to be seeking out the best possible merchandise options, coupled with high quality print options.
One of the biggest trends of 2019, and one that shows no sign of abating, is personalization. Small print runs, customized according to specific requirements, are a big thing among brands. Small print runs,
have the notoriety of being too expensive. A trend that has been successfully bucked thanks to the changing technological landscape. Pieces like flyers, invites, or other material, can be successfully printed in small print runs.
AI Comes to Printing
The use of artificial intelligence in printing is one of the biggest breakthroughs in the print industry. Not only has it made a printer’s life easier, it has also made achieving quality a much easier endeavor for clients around the world. It offers real time data, production alerts, press automation and even suggestions for equipment maintenance. This technology can even help protect printer networks against security breaches.
At Hue, we always ensure that our clients are getting the latest print and merchandise options. Working with ISO standard processes on carbon neutral printing machines, Hue ensures that your print collateral is treated with the best possible technology. Get in touch to know more!