Printing in 2020: Adapting With Time If they can touch it, they will believe it! In a world thoroughly saturated with digital designs and advertisements, print collateral have, not surprisingly, emerged as the dark horse for brands around the world.While digital media continues to grow, print has...
Printing overseas is not what it used to be 10 years ago. Communicating with the printing companies was difficult, the quality was not at par with international standards and it was a time consuming affair.A lot has changed during this time and today Asian printers...
Marketing communication is often looked upon by clients as an environmentally unfriendly affair. The sheaves and sheaves of paper used, the wastage, often leave a huge carbon footprint, something no university or marcom agency would want on their conscience. But there can hardly be an...
With the upcoming Fall recruitment season, most admissions counselors would be strategizing their recruiting plans to attract students to their respective institutions. This includes travel to high schools and education fairs within their territory. However, hurdles like lack of finances often limit the amount of...
To understand what branding is, it is important to know what brands are. A brand is an image or idea behind any specific product or service, with which the consumers connect by identifying the logo, name or slogan. Branding comes into the picture when the...
