26 Feb Video Marketing for Your Brand
The concept of video marketing is not entirely new for today’s generation. To say that video marketing has gained incredible popularity would definitely not be an understatement. This can be attested by the simple fact that 81% of businesses use videos in their marketing campaigns.
2016 saw the rise of videos as world’s primary choice of content, but it was 2018 which changed the face of marketing altogether. Today, 72% of customers would rather learn more about a product or service through a video. 81% of businesses are using Facebook for their video marketing. And here’s the kicker – Videos attract 300% more leads and are a great help in nurturing leads.
The rest, as they say, is history.
Let’s face it, we live in a world characterized by motion. However, it is important to note that people remember almost 70% of what they see, as well as what they hear. The subliminal power of a video to deliver a message in the most effective fashion is second to none in today’s day and age.
Listing the benefits of video marketing could probably fill a book. In this case, we have tried to keep at as concise as possible. Here are the top 4 benefits of investing in video marketing.
Videos can go viral easily:
Virality is all about how shareable a piece of content is. Invodo opines that 92% of people share videos via handheld devices. Makes sense, smartphones are everywhere. The question, however remains, what makes a video shareable?
How shareable a video is depends on the various aspects such as time duration, frame and quality. At the end of the day it is all about how memorable that video is.
Red Bull, the energy drink company, had the highest amount of videos shared across all platforms. Having over 10.5M shares on their sports and music videos, it still remains one of the most loved brands on YouTube. Instead of marketing their products, they incorporated a vivid marketing strategy that revolves around adventure sports content making them one of the most popular brands on the planet.
According to YouTube, mobile video consumption increases every year by a whopping one hundred percent! In fact, eMarketer estimates that 75% of all video plays are on mobile devices. This makes having a highly responsive video player for your site a must, and one that can easily play videos for all screen sizes and dimensions without the quality deteriorating.
Take the University of Alabama for example, their website is designed in such a way that the interface adjusts for any device with an easy navigation system.
Videos are not bound by demographics:
It doesn’t matter what part of the world you’re in, videos always grab attention. According to Google half of 18-34 year olds would stop what they’re doing to watch a new video by their favorite YouTube creator.
Adding links to landing pages along with videos is a great idea that would lead a prospective customer directly to the service they need by just looking at the video.
CrashCourse a 9 year old YouTube channel has over 10 Million subscribers. It is wildly popular among students from around the world as they provide videos on all subjects that are extremely helpful for studying. Founders John and Hank Green are now considered as the top influencers in the video marketing business.
Adds emotion to the content:
71% of people watch more video today than they did a year ago. The simple takeaway from this stat is that the quality of video content has only gotten better! Marketers have understood that until and unless the video touches a certain emotion in the viewer, it is not going to be a success.
Be it minimalist or quirky, videos have the ability to attract the audience by adding emotion to the concept a company is selling. It is, however, the ‘how’ of it that sets a good video apart from the rest.
Take a look at this video shared by Yale University – That’s why I toured Yale, which along with highlighting their campus, courses and wide range of services, depicts the student life and Yale culture. The video is highly rich in quality and connects with the audience making them want to study at Yale.
There has been an increase of 18% in brands using videos to market, promote and generate leads for their products or services.
At Hue, we understand the importance of ensuring quality video content for your brand. With a ready team of motion directors, editors and production professionals, Hue stands ready to help you create the most impactful content for your brand. Take a look at Hue’s Reel 1, a taster of the visual art the Hue team believes in.